Website Traffic
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of pageviews and the number of unique pageviews. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once. The idea is that the more website traffic you get, the more opportunities you have to convert users. But you'll often see that with more traffic comes lower conversion rates. This could be because the traffic isn't as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).
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